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Trust is a choice. We choose to trust someone because we judge them to be trustworthy. Every day, we make choices that determine our own personal trustworthiness. Based on these choices and related behaviors, others choose to trust or distrust us. Most people feel that trust is good. We grew up believing that speaking the truth is good and lying is bad. Everything is made much more difficult and even dangerous when lack of trust abounds. But, sometimes, we take short-cuts, tell white-lies and act in a manner non-harmonious with our ideals. The old expression, “we judge others by their actions and ourselves by our intentions” comes to mind. Why? Because, ultimately, it’s our behaviors that determine our trustworthiness. High-Performing Teams and Organizations admired because they are creative and innovative are characterized by trusting cultures. That’s a fact. So, to answer the rhetorical question, “Does trust matter?” the answer for all non-pathological members of society is, you guessed it, unequivocally, “Yes”.



Shakespeare wrote, “to thine own self be true, and it must follow, as the night the day, thou canst not then be false to any man.” One of the world’s celebrated Neuroscientists has written numerous books ("The Art of Neuroscience in Everything") on mental wellness and global harmony. In “Love, God & Neurons” he writes; “Be excellent in your own terms. Do not look for approval from a single soul on this planet. Respect yourself and in time the whole world will respect you. It is a tragedy of modern life that the light of truth scares the society much more than the darkness of ignorance.”

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